BetaLabs 02: Audience Insights on New Mothers living in India

by with No Comment betalabsBlogbrand awarenessSocial MediaUncategorized

The success of your ad strongly depends upon the choice of content and the fine-tuning of your audience segment on digital channels.

While you may have heard this piece of advice before, but not many utilise the audience targeting elements that Facebook gives.

We at AARRRMOR absolutely enjoy constructing the audience model to as much perfection as we can, it’s like cooking your best meal for your favourite guest.

We decided to do some market research, understanding the best way to reach prospective customers from different industries and launched this series of experiment with one of our clients.

Why Facebook?

Well for starters, Facebook and Google are the largest, most frequently used ad platforms out there and while their targeting options are strikingly different from each other, we chose Facebook for this as our client’s TG (target audience) is most interactive on the Facebook ad platforms. (Our next post will cover the difference in the 2 ad platforms for the same audience)

For this post, our client is a professional baby and maternity photographer based out of Delhi NCR, who wants to create awareness among the ‘primary’ and partially the ‘secondary’ decision makers for her business i.e. Expecting Mothers, Newly delivered mothers and Husbands of these 2 categories.

Details of Campaign

Location: Delhi NCR, Noida and around
Category: Expecting Mothers, New Mothers, Mothers with kids
Campaign Objective: Drive Leads
Ad objective: Chose ‘Traffic to website’. Wanted to choose ‘Lead Generation’

Ad Placement: Instagram feed and stories

Learning: The client’s website didn’t have a ‘Privacy Policy’ web-page due to which we couldn’t run the lead gen ads. While that page is constructed, we decided to test the waters for a traffic to website conversion.

Recipe to our audience targeting: Facebook gives you the option to choose from Behavior, Life Events, Interests. We strategically used all three.

More details below:

Channel & Objective

Aarrrmor BetaLabs 02: Channel & Objective

Target Audience

Aarrrmor BetaLabs 02: Target Audience

Creative

Aarrrmor BetaLabs 02: Creatives

Instagram Story Ad

instagram ad

Ad Copy

Aarrrmor BetaLabs 02: Ad Copy

Audience Segmentation

Aarrrmor BetaLabs 02: Audience Segmentation

Results

Aarrrmor BetaLabs 02: Results

Conversions

Aarrrmor BetaLabs 02: Conversions

Want to contribute to our BetaLabs Experiment? Send us your ideas, data or research and we’d be happy to publish it.

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List of Top Online Social Media Courses

by with No Comment BlogcertificatecourseSocial Media

Recently, a friend asked for recommendations on social media courses.

(Secret: She’s an ex-aarrrmor client)

Obviously, we helped 🙂

To start with, we did our internet search and found out all the popular courses. Next, we turned to our trusted /r/socialmedia community on Reddit and collected their reviews.

We understood that this list is not complete without reviews or without finding out which level of understanding they are most suitable for.

So, we have listed out some of the best ones we found here and we are accepting recommendations, reviews and more additions to our list.

Hubspot Academyhttps://academy.hubspot.com/courses/social-mediaSocial MediaFREE Certification Course
Hubspot Academyhttps://www.hubspot.com/resources/courses/social-mediaSocial MediaFREE Certification Courses
Facebookhttps://www.facebook.com/business/learnShort online courses.

Build your business and reach more customers with free, five-minute lessons.		FREE
Facebookhttps://www.facebookblueprint.com/student/catalog?fbclid=IwAR2zuDidauFQCJ8WDavsnmv4gA_Mb8S3yrnbvSElIDsYa_ig9SLeHOhOEz8For professional level courses, browse our lessons designed for advanced digital marketers.FREE
Hootsuite Academyhttps://education.hootsuite.com/collectionsMaster new social media skills with online courses taught by industry pros.FREE/Paid
Google Digital Academyhttps://learndigital.withgoogle.com/digitalunlocked/courses/digital_marketingDiscover a range of free learning content designed to help grow your business or jumpstart your career. You can learn by selecting individual modules, or dive right in and take an entire course end-to-end.FREE
Courserahttps://www.coursera.org/courses?query=social%20media%20marketingFREE/Paid
Courserahttps://www.coursera.org/specializations/social-media-marketingSocial Media Marketing SpecializationFREE
EdXhttps://www.edx.org/learn/social-media-marketingSocial Media Marketing Courses: Learn social media marketing best practices and strategies with free online courses from Boston University, UBC, Curtin and other top schools and institutions. Learn social media marketing tools and tactics to build your online marketing knowledge and advance your career.
Linkedin learninghttps://www.linkedin.com/learning/topics/social-media-marketingSocial Media Marketing
Get the training you need to stay ahead with expert-led courses on Social Media Marketing.		FREE
Udemyhttps://www.udemy.com/learn-social-media-marketing-course/Social Media Marketing – Complete Certificate Course
The comprehensive social media course, beginner to advanced. Go viral, get started today!		Paid
Gen M https://genm.co/program/social-media-marketingSocial Media
Grow small businesses with social media		FREE
Skillsharehttps://www.skillshare.com/browse/social-mediaSocial MediaFREE

Make this list better and let us know in the comments which courses do you think are good.

We’ll add them to the list if they make the cut!

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