Measuring the right KPIs is the success of your Search Engine Optimisation(SEO) tactics. You should be aware of the right KPIs to track in your SEO journey. KPIs will help you to identify which tactics work and which don’t. Below are some important metrics that you shouldn’t miss out.
This KPI will tell you how many visitors have come to your website through the organic search traffic. It is one of the most important metrics as it helps you in measuring the traffic growth to your website as a result of your SEO strategy. If you work with Google Analytics, you can easily track this metric.
Bounce rate shows you how compelling your website is to users. In general, a bounce rate is the percentage of visitors landing on your website and immediately clicking the back button and leaving your website. If your bounce rate is high, it indicates that your website needs fixes. This important SEO KPI gives you valuable data on the journey of your visitors and gives you an insight into what exactly is pushing potential clients away from your webpage.
Average time spent on a page
This is the total time a user spends on your particular webpage. The longer a user spends on a page, the more engaged they are with your contents. The more the user interacting with your page, there is a better chance for a conversion.
CTR (Click-Through Rate) is a simple metric that shows the percentage of impressions that resulted in a click. The better your organic CTR, then more people are clicking on your listing on the search engine result page. Google Search Console (GSC) also allows you to see overall impressions and clicks your website gets and the related search terms. You can even filter the result based on the web search and image search.
Keyword rankings refer to your webpage position for a specific search query in major search engines like Google or Bing. It is a major metric useful to show the progression of your website ranking in SERP (Search Engine Result Page).
Page speed is an important factor as it delivers a better on-page experience to the user. It has a major impact on your search rankings as well as conversions. If a page takes more than 3 seconds to load, most of the user will click away. So keeping an eye on your website page speed is the one thing you shouldn’t miss out on.
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