Digital Marketing Trends 2021

Let’s face it, 2020 wasn’t the best of years. But the good news is we are already in November and we can look forward to the coming year with fresh optimism and hope! To kickstart that we have rounded up some of the most promising marketing trends that are going to explode in 2021. 

Voice search

Siri and Alexa are already ingrained in our everyday life. It has become very common  for people to turn off lights, close doors etc. using voice technologies. With new hardware like Google Home and Apple HomePod, voice technology is now moving into the marketplace. It has created an entirely new industry called voice search shopping where we can literally buy products from voice search. It is expected to grow 40 billion by 2022. Maybe this will create the birth of an entirely independent voice search marketing agency in the coming years. 

Micro-Influencer marketing

Influencer marketing was introduced several decades ago and it is becoming a new strategy for businesses to expand their reach. The quick benefit of influencer marketing is building trust with the community. Earlier influencer marketing was done making use of celebrities, film stars etc. But now people have less trust in them because they are aware that they are getting a high payment for the advertisement. So nowadays brands are turning to micro-influencers. A micro-influencer is someone who has a very uniform audience. The benefit is micro-influencers is that they give you a chance to reach out to a highly-targeted audience for your brand. By 2021 you can see the rise of micro-influencers exploding. Micro-influencers are going to be an essential part of any advertising strategy for any brand in the coming years.

Shoppable social media posts

Nowadays, Social Media platforms are giving different advanced ways to sell your products. For example, an Instagram Shop lets people discover and buy the products and brands they love within Instagram, whereas Facebook marketplace offers the platform to buy, sell and trade items with other people. Yes, the more advanced technologies are on the way! 

Shoppable social media has become the latest E-commerce trend. Ecommerce brands can tag their products in photos and direct the users to the exact page where they can actually buy it. For example, Selling on Instagram got much easier with the introduction of Instagram Shobbale posts. This is going to improve your conversion rate. In 2021, the platforms, especially Instagram, will simplify all the buying process with shoppable posts. Well, Are you excited to know how shoppable posts can help your products? Ask us

Artificial Intelligence

In future AI is coming to the place to create better content, better web searches and to run better ads. With effective data analysis and the ability to incorporate with marketing analysis, AI is taking the role of identifying marketing trends. For example, PaveAI is an AI tool which integrates marketing data from different tools such as Facebook ads, Adwords, Twitter ads and analyses them and making it easy to understand what is working and what is not. These personalized data help you to identify the most relevant insight across all the channels. Henceforth, AI could help you in landing page testing, campaign optimisation, competition and trend analysis and even to predict whether a user recommends your product to another user or not.

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