Who knew that LinkedIn could work as a platform to promote a Business?
Everyone knows that Linkedin is a platform where people can connect with the world’s professionals to make themselves more productive and successful in their fields.
But not only can you use this platform to showcase your professional life, but can even promote and market your businesses too!! which is known as Linkedin Marketing.
WHAT IS LINKEDIN IN MARKETING?
Linkedin marketing is all about marketing my business on the Linkedin platform, It allows users and companies with similar interests to connect and network.
Linkedin is the platform where you can connect to all the professional people to network and even use it to recruit young professionals for your business.
It is the best platform to connect and recruit professionals for your business, this platform makes your business get highlighted on the professional page of your profile on Linkedin.
IMPORTANCE OF LINKEDIN FOR MARKETING?
As we all know Linkedin is a professional platform and it is a community filled with professional people who are business-oriented, here the audience is relevant and the decision-making process for the business is quicker and more reliable than any platform.
LINKEDIN FOR BUSINESS MARKETING?
Linkedin is the best way to interact with potential clients or professionals, who have the same interests.
Linkedin helps to cut out the involvement of the 3rd party, this platform directly connects the professionals who are interested in your business directly.
1.MARKETING PLAN FOR MARKETING-
A LinkedIn marketing plan should be the priority before starting to promote your business, as Linkedin is the best social media platform to promote and connect with a large number of relevant audiences, your plan for your business promotion on this platform becomes a very important aspect (ie. social media and LinkedIn marketing- is a business promotion on the social media platform for professional people connections). So planning your strategies and researching your competition becomes a very important task. Having a great plan in hand plays a very significant role to gain and move ahead with the business.
2. LINKEDIN HOW TO GUIDE YOU FOR A SUCCESSFUL PLAN –
There are many social media platforms( like Facebook, Instagram, and Twitter) to promote or market your business, but when it comes to Linkedin it opens doors to B2B marketers in a professional connectivity manner.
STEP 1) DEFINING YOUR GOAL FOR THE BUSINESS-
Outline your goals for your business according to what you want to promote your business. On this platform, start focusing on a few main points.
The main targets you should focus on are-
- Building Brand Awareness
- Generating Qualified Leads
- Brand Reputation strengthening
- Engagement with your Audience
- Products and Services you are focused on selling.
STEP 2) UNDERSTAND YOUR AUDIENCE-
Once you are clear with your business goals, you need to focus on your Audience targeting, like who would be the audience who would be interested in your business, based on the product or services you are providing.
You can outline the targeted audience on the basis of different parameters, like using a few demographics according to the job title, geographic location, industry, etc.
For example, let’s say we need to sell cement from our business, so your main target audience should be the people of the relevant industry, such as the Civil engineers, Architect, Interior Designers, Site engineers, Contractors, and Anyone who is into the field which uses the product cement should be your main targeted audience and not someone who is under a different field like computer science or something which has nothing to do with the product cement which you’re trying to sell.
STEP 3) CREATING A EYE CAPTURING COMPANY PAGE-
The Linkedin company page plays a major role in Linkedin’s marketing strategy. It is like the first impression the audience gets when they see your company, it’s all about the branding through its appearance, like adding in good images and videos of your company.
This page should consist of everything the company provides, such as its services and products, the number of employees working and its headquarters, etc in detail which would give an idea to your audience about the company briefly.
The page should give out the crucial details which would keep the audience interested in the company and a regular update on the page must be there with posts or anything which is relevant to the company.
STEP 4) OPTIMIZATION OF YOUR COMPANY PAGE-
A website optimization brings in traffic, the same way a well-optimized page of your company on LinkedIn will bring visibility on the search engines, on and off the LinkedIn page. This makes it easy for your audience to learn more about your company/business on search engines and as well as on LinkedIn.
Optimization works by using relevant keywords, good content on the page, and by giving links to your company/business page.
STEP 5) ANALYZE COMPETITIONS COMPANY PAGES-
To escalate your LinkedIn marketing strategy, you need to know how to level up your game compared to your competition/competitors.
Linkedin provides a feature called “companies to track” that reveals a list of companies that match your company, to sort out your competition on the platform. This platform gives out information like the number of followers, follower growth, and social media engagement of those pages. Evaluating those pages can help you understand how to improve your company page, to stand out from your competition.
STEP 6) PROMOTE YOUR COMPANY PAGE-
Just creating a well built company page is not enough to drag in followers or audience to your page. In addition to optimizing your company page, you should also encourage people to follow your page.
Increasing the visibility of your company page is a very crucial part to create a successful LinkedIn marketing strategy for lead generation and more conversions, making your content visible to more audiences automatically generates more traffic to your page, by adding call-to-action buttons saying follow on posts, blogs, websites you can drag in more followers.
STEP 7) CREATE A CONTENT CALENDAR-
A regular engagement with your audience is a very important part of LinkedIn marketing manager/ management of the calendar posts, posts on a regular basis help to keep a good bond with your followers which helps to retain most of the followers on your page.
If you publish a lot of engaging content on a regular basis then the traffic and retaining audience
increases automatically.
Linkedin recommends daily posts in order to retain and engage with your audience, the visibility of your company page on feeds automatically engages more with people to keep them excited or interested in your company.
STEP 8) TRACK WEBSITE TRAFFIC-
Sharing website links on your LinkedIn page drives traffic to your website or blog through the LinkedIn page, this might not land them on the landing page and sign up, but the traffic tracking can be done and you can make a list of people who engaged with the website and connect.
HOW TO USE LINKEDIN FOR MARKETING?
- Create a Linkedin Account or Profile.
- Then create a Professional page on your Linkedin account, which would include the products and services of your business in detail, making it look professional and appealing, this would get the potential clients who have similar interests to find your Business page, which is the main Linkedin Business Plan strategy.
- The next step is to invite the client base, suppliers, and vendors to your Business Page, which would increase the following numbers on the page and spread and share the page to potentially interested professionals.
- Groups on Linkedin are the best way to grab attention to get the potential customers to your business page, these groups play a major role in building contacts and sharing content, and launching a group related to your area of expertise is the best way to grab or attract the attention of others towards your page to get them on board.
- Linkedin Ad Campaigns can help in marketing your business, target the relevant audience and reach out to those potential customers.
- After every campaign you run on Linkedin, always check or analyze the data, to improve.
Linkedin Marketing helps in gaining relevant and professional customers, so the worry of getting potential targets is easy. The main focus here is on how you showcase your business page and connect.
HOW TO CREATE A BUSINESS PAGE FOR LINKEDIN MARKETING?
STEP 1) CREATE A LINKEDIN ACCOUNT
STEP 2) CLICK ON WORK ON THE RIGHT TOP CORNER
STEP 3) UNDER WORK CLICK CREATE A COMPANY PAGE
STEP 4) CHOOSE A PAGE TYPE
Choose your Linkedin page Based On
- Company( Small, Medium and Large Business),
- Showcase page( Subpage associated with an Existing page) or
- Educational Institute( School and Universities)
STEP 5) GET STARTED WITH THE BUSINESS PAGE DETAILS AND CREATE THE BUSINESS PAGE
STEP 6) INVITE CONNECTIONS AND START POSTING
Start inviting connections and posting, which is relevant to your business, and check the daily analytics of your business page to improve its performance
STEP 7) LINKEDIN MARKETING CAMPAIGNS (OR) MARKETING ON LINKEDIN FOR BUSINESSES
Select Manage Admins and start to Campaign your business by using the required goals and objectives. (ADVERTISING ON LINKEDIN)
HOW TO CREATE A COMPELLING LINKEDIN PAGE?
Once you create a Business Page you need to work on connecting to people with the same interests and focus on creating a powerful page with relevant content which connects it well to your business and helps your business stand out from the rest of the competition.
“Linked in for Business”
1.Create a relevant Audience Target-
This is the first step to Linkedin Marketing Strategy where you target the relevant people, who have the same interests and by setting proper goals and objectives for your campaign, you gain more relevant customers to your business page. Not only can you connect to them through messages, but you can also reach out to them through feeds.
Building strong connections through this platform gets easy with the right audience set.
2.Image-
The profile photo and cover photo of your business page must be up-to-date. Make sure that your profile photo has the business logo and the cover picture of your page be anything related to your business. The relevance of everything on your page is very important, to help the business page stand out from other competitive businesses, and your profile image and cover picture play a very important role, where the audience targeted through the visual or appearance of your page targets more audience.
3.Joining the Conversations-
The most important part is to interact with the groups of your relevant industries, joining in and interacting with the LinkedIn groups plays an important role in building connections or networks. Posting relevant content with good images makes your business page noticeable, images used while posting creates a huge impact, as the first impression comes out through visually appealing content of the media.
4.Consistent interaction-
The amount of content you post on your business page is very important, the interaction level with your audience or customers on your page should be good, and the consistent level of posting and interaction with your audience through your content keeps your page visible and helps you gain more audiences.
LINKEDIN MARKETING TOOLS:
1. SocialPilot
It is a Linkedin marketing tool that takes care of all your LinkedIn marketing requirements
Like-
- Scheduling Posts,
- Collaboration of social media posts with other teams,
- Discovering relevant business content to drive engagement with the audience,
- Setting up visual media campaigns.
2. Crystal
This is a personality assessment platform, which helps you to understand the different personalities of you, your colleagues, and your customers.
3. IFTTT
‘If This Then That’ is the full form of IFTTT. This tool helps you to automate specific tasks via third-party apps.
4. Aero leads
This tool helps you to get closer to your leads. By getting access to business email ids and phone numbers to connect with your prospects.
5.SalesLoft
This tool enables you to personalize your sales strategy and provides data-driven results to tell you where your sales strategy should be going.
6. Linkedin Sales Navigator
This tool helps you find relevant leads for your business. It also gives in sales insights, so you have the perfect information before deciding. This tool even updates you with real-time sales dynamics.
7. Dux-Soup
This tool is used for lead generation. Here you can prospect the work, by viewing the profiles of your prospects, following their activities, sending them personalized messages, and endorsing their skills, here you can even add customized notes and tags.
8. LeadFeeder
This is a website traffic tracking tool that allows you to see which company or individual visited your website and what their interests are. Here you can link it to CRM, Analytics tools, and email marketing to enhance data gathering and reporting.
CONCLUSION ON LINKEDIN MARKETING
So, now that you know how Linkedin marketing works, don’t you think it is the best platform to generate good targets (ie. relevant audiences).
Linkedin marketing not only plays a major role in targeting high professionals from your background but can also generate leads of the same interests to your company page, which resulted in major followers for your company. This is social media marketing which is highly recommended for a major company or business growth. Linkedin marketing has been used by most companies and using it has proven very efficient. It’s the best way to market your company on a professional platform.