Search engine optimization is one of the most effective ways to attract potential customers to your website. But it’s not as simple as just putting a list of keywords on your page and then forgetting about it. Make sure you’re using it in an effective way!
According to the stats, there are around 3.5B Google searches every day. Nearly 0.78% of users click on the search results from the second page on Google and 31.7% of users click on the first result on the Google search. So, it’s always the first result of the Google search that gets more clicks.
Therefore from the stats, we know that:
To rank higher on the first page of Google, SEO is the main key. But SEO is constantly evolving and it can be difficult to keep up. In this post, we’re going to cover some important trends that will help you stay on top of your game.
SEO trends to leverage in 2021:
As we said above, to rank higher or basically keep up your rankings, you need to continue to alter your SEO strategies as per Google as its algorithm advances. Here is a breakdown of the main SEO and Google trends to advise which strategies you focus on for 2021.
1. Core Web Vitals:
Google announced three new metrics for measuring user experience: Loading, Interactivity, and Visual Stability. These three metrics are all basically related to page speed: how quickly it loads, how interactive it is and how stable the images are. Along with these, mobile-friendly, safe browsing and HTTPS also play an important role.
Core Web Vitals will be among Google’s main ranking factors in 2021, which means you should give more importance to show up on the first page. So, for example, if there are two pages with the same content, then search engine bots will prioritize user experience metrics to determine which one should be ranked higher.
Google’s BERT algorithm (Bidirectional Encoder Representations from Transformers) uses machine learning and natural language processing to understand people’s searches on what they are looking for in a better way.
With Google’s BERT update, the Google bots have been considerably more “conversational”. Google algorithm can now find out the searchers intent matches and it works like a human brain. Articles with the best intent for user queries will be the ones that rank over time. Even if your content is detailed and high-quality, if you’re not paying attention to user intent then BERT will ignore yours and prefer another content piece instead.
The key to higher rankings is publishing content that satisfies user intent.
Given the updates in the SERP and so much competition out there, keyword research is a crucial part of your marketing strategy. It’s important to take some time to find keywords that can actually drive traffic and sales for you.
How do we do
Find long-tail and targeted keywords with the skills and creativity you need. When it comes to keywords, you need to think outside the box and get creative. The best keywords are the ones that your competition doesn’t know about.
For example, a long-tail keyword such as “digital marketing agency in Bangalore” is more target-based and niche to the business than a short keyword “digital marketing” which is too broad.
Without analyzing the search engine results page (SERP), you aren’t going to get a good understanding of the intent of the keyword research. When you’re in search of the best SEO tools, it’s important to look at the SERPs for that keyword before making a decision. Even a low-volume keyword with only 20-50 searches per month can generate traffic to your website.
Authentic content is important for more than just your brand’s reputation. It can also be integral to your business’s SEO and ranking. The best way to achieve this is by writing authentic content that has not already been published elsewhere.
There are a lot of similar topics with similar content written which are crawled and indexed by Google. If you make a piece of content that’s very similar to existing content, Google can easily weed it out and push it down below the original content. Content needs to be unique to have a chance at ranking in Google’s search engine.
The topics or materials everyone can work with to produce authentic content included case studies, testimonials, company milestones, and more.
Youtube is the second most used search engine after Google by users.
To optimize video content for search engines start with optimizing your youtube channel name and description. The description should not be overcrowded with keywords but provide a user-friendly description.
If you’re struggling to come up with a topic for your next video, just type in a keyword and search for related topics. The suggestions that pop up are the most appropriate keywords to help find the right audience.
Featured Snippets appear at the top of SERP in a rectangular box. Google’s algorithm bots are the ones that decide which content will be featured in the Featured Snippet for any given search.
The exact way you would get your web page in the Featured Snippet isn’t clear. Marketers and SEO experts have a few theories as to why the Featured Snippet appears on search results pages.
In some cases, a single word is not enough to identify what a person needs. Voice search is an amazing tool because it allows people to be very specific in what they need. New research shows that voice search queries are usually very specific, which means that people have a problem they need to be solved. Since voice search optimization is growing it is expected to continue trending in 2021 too. This can be a necessity from an SEO point of view.
SEO becomes more important to businesses during the COVID19 pandemic!
As businesses work to remain relevant for their target audiences throughout this pandemic, maintaining a strong digital presence through SEO and content marketing will be very important. Customers are increasingly shifting their buying activity towards digital platforms, and brands need to be present for these audiences. As you build your SEO strategy, remember that the rapidly changing social situation can result in the sudden rise and fall of many trends.
SEO matters during COVID19:
- COVID19 is trending and will have a long-term impact on customer behavior.
- Evergreen content written within your niche remains relevant and accumulates traffic over time.
- SEO helps in increasing qualified traffic to your website and gets you highly qualified leads to your business.
- SEO gains the trust of search engines but achieves slowly over time through consistent output.
- Local search is crucial during the pandemic, hence businesses can focus on local SEO tactics.
Leverage these above trends to drive traffic in 2021. Keep these above trends noted and continue driving relevant traffic to your website this year and for years to come.
- Core Web Vitals
- Google’s BERT
- Keyword Research
- Original Content
- Video Marketing
- Featured Snippet
- Voice Search