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Live Webinar by Aarrrmor on Google Business Essential Tools

BetaLabs 03: Learn Google Essentials to grow your business

Recently Aarrrmor Digital conducted a Live Online Webinar on Google Essentials, where we shared how to use Google Essential tools to grow businesses This was a basic information session and since we couldn’t cover a lot, we are writing this blog post. In the webinar, we covered basics and fundamentals on how to setup Google Analytics, Google Search Console and Google Ads. Did you just start your online journey? Built a new website and getting started seriously with your online…

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BetaLabs 02: Audience Insights on New Mothers living in India

The success of your ad strongly depends upon the choice of content and the fine-tuning of your audience segment on digital channels. While you may have heard this piece of advice before, but not many utilise the audience targeting elements that Facebook gives. We at AARRRMOR absolutely enjoy constructing the audience model to as much perfection as we can, it’s like cooking your best meal for your favourite guest. We decided to do some market research, understanding the best way…

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Do you think your data is safe online?

Online Privacy is a well disguised illusion An illusion that we continue to get pulled into, in exchange for lucrative convenience. Have you ever seen your favorite brand advertisement while swiping through your instagram stories? Well because you use the brand and they know your ‘preferences’. But the game changes when your very ‘preferences’ are sold to third party agencies or data harvesting giants like Google, Facebook and upcoming Amazon.  Ever wondered why you saw a Sushi ad on your…

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BetaLabs 01 – How to promote an offline event

We believe in the basics, of sharing the unspoken success stories or challenges because it’s often too small in magnitude to talk about.  The challenge we cover today is on the lines of conversions, from a set of impressions to a lead and from a lead to an offline visit.  We are a start-up digital agency and believe in a sharing economy of information and knowledge. We realised thought leadership is a topic that’s not only been trending for a…

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Game of Marketing to Throne’s Fans (*No Spoilers*)

Now that the mass mania of Game of Thrones is over (Click on the link if you want spoilers), it is time to see how much it has effected our lives. There is absolutely no doubt that with the copious loads of marketing and advertising budgets($20 million for the recent season) that were thrown in for the mega-series, you maybe in one of these 3 categories: Watched the series completely Watched the series partially Never watch, never intend to watch and is…

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Ethics of Business: And where to draw the line: Aarrrmor Digital

Ethics of Business

While discussing client’s and projects with my team, I hear a lot of interesting conversations. One of them revolves around who we should work with Our Partnerships: Everyday, a diversity of business and startup owners talk to us. They cater to different problems, industries and have their own unique take on the products and solutions required for their market. This way, we get access to new, exciting and cross-industry learning and insights. And some of these solutions are incredible, and…

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Why we don't have a rate card for digital services?

Why we don’t have a rate card for digital services

We have been often asked, sometimes unintentionally by business owners themselves, for our market rate to create a website or managing a content portfolio.. Some of you agency folks would relate to this, and without meaning any offence to our existing or future prospective clients, we take pride in our quality of work from start to end and therefore none of our services come in a one size fits all. This is what a regular rate card looks like. And…

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Foundations of Marketing for Business Owners (Read this before you spend a single marketing rupee)

Foundations of Marketing for Business Owners (Read this before you spend a single marketing rupee)

To all the founders out there. Also the founding team members And a handful of committed marketing team members In short, for all business people tired of doing everything all time. I have bad news Marketing is magic doesn’t exist. And Digital Marketing is magic doesn’t exist. But I want the magic Yeah, who doesn’t? The only real magic is in the hard work. Learn the basics of your market, learn the message, channel and creatives that work best or…

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