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How to collect quality data in the real world: Our Methodology

How to collect quality data in the real world: Methodology

Very often, us digital marketers resort to online surveys to collect data, in the form of Questionnaire, Facebook Polls, Insta instant questions or those silent YouTube pre-video survey ads. However, recently we decided to go grass-root instead to conduct an extensive data collection activity, simply because we realised the need to ‘keeping the data real’ and focused more on ‘quality of responses‘ Here goes a glimpse of the methodology behind on-ground data collection and hoping you have some takeaways from…

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