Trupti Menon

BetaLabs 04: Webinar Promotion Insights

BetaLabs 04: Webinar Promotion Insights

AARRRmor conducted a webinar on 1st August 2019 on a digital subject that’s useful for small business owners, start-up founders, entrepreneurs. The topic was ‘Google’s Essentials’ for small businesses, that covered the basics of how Google Analytics (GA), Google Search Console (GSC) and Google Adwords work and are interrelated.  You may find it ironic for a digital media agency to be taking up workshops / training on digital tools. But the idea is to teach our clients to be self-sustained…

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BetaLabs 02: Audience Insights on New Mothers living in India

The success of your ad strongly depends upon the choice of content and the fine-tuning of your audience segment on digital channels. While you may have heard this piece of advice before, but not many utilise the audience targeting elements that Facebook gives. We at AARRRMOR absolutely enjoy constructing the audience model to as much perfection as we can, it’s like cooking your best meal for your favourite guest. We decided to do some market research, understanding the best way…

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How to collect quality data in the real world: Our Methodology

How to collect quality data in the real world: Methodology

Very often, us digital marketers resort to online surveys to collect data, in the form of Questionnaire, Facebook Polls, Insta instant questions or those silent YouTube pre-video survey ads. However, recently we decided to go grass-root instead to conduct an extensive data collection activity, simply because we realised the need to ‘keeping the data real’ and focused more on ‘quality of responses‘ Here goes a glimpse of the methodology behind on-ground data collection and hoping you have some takeaways from…

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BetaLabs 01 – How to promote an offline event

We believe in the basics, of sharing the unspoken success stories or challenges because it’s often too small in magnitude to talk about.  The challenge we cover today is on the lines of conversions, from a set of impressions to a lead and from a lead to an offline visit.  We are a start-up digital agency and believe in a sharing economy of information and knowledge. We realised thought leadership is a topic that’s not only been trending for a…

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DIY Your Own Thought Leadership Portfolio

Thought Leadership is a phrase you would have heard of! What’s this fuss about and why does it seem like a cult following? Let’s jump straight in. The idea of becoming a thought leader initiated in the world of PR and Communications that would typically be in the form of a quote in a leading publication or an opinion piece. The dependency on a topic or a publication was paramount. That has changed over time with the digital age. Related…

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Why we don't have a rate card for digital services?

Why we don’t have a rate card for digital services

We have been often asked, sometimes unintentionally by business owners themselves, for our market rate to create a website or managing a content portfolio.. Some of you agency folks would relate to this, and without meaning any offence to our existing or future prospective clients, we take pride in our quality of work from start to end and therefore none of our services come in a one size fits all. This is what a regular rate card looks like. And…

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