Blog Articles

How to collect quality data in the real world: Our Methodology

How to collect quality data in the real world: Methodology

Very often, us digital marketers resort to online surveys to collect data, in the form of Questionnaire, Facebook Polls, Insta instant questions or those silent YouTube pre-video survey ads. However, recently we decided to go grass-root instead to conduct an extensive data collection activity, simply because we realised the need to ‘keeping the data real’ and focused more on ‘quality of responses‘ Here goes a glimpse of the methodology behind on-ground data collection and hoping you have some takeaways from…

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BetaLabs 04: Webinar Promotion Insights

BetaLabs 04: Webinar Promotion Insights

AARRRmor conducted a webinar on 1st August 2019 on a digital subject that’s useful for small business owners, start-up founders, entrepreneurs. The topic was ‘Google’s Essentials’ for small businesses, that covered the basics of how Google Analytics (GA), Google Search Console (GSC) and Google Adwords work and are interrelated.  You may find it ironic for a digital media agency to be taking up workshops / training on digital tools. But the idea is to teach our clients to be self-sustained…

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Live Webinar by Aarrrmor on Google Business Essential Tools

BetaLabs 03: Learn Google Essentials to grow your business

Recently Aarrrmor Digital conducted a Live Online Webinar on Google Essentials, where we shared how to use Google Essential tools to grow businesses This was a basic information session and since we couldn’t cover a lot, we are writing this blog post. In the webinar, we covered basics and fundamentals on how to setup Google Analytics, Google Search Console and Google Ads. Did you just start your online journey? Built a new website and getting started seriously with your online…

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BetaLabs 02: Audience Insights on New Mothers living in India

The success of your ad strongly depends upon the choice of content and the fine-tuning of your audience segment on digital channels. While you may have heard this piece of advice before, but not many utilise the audience targeting elements that Facebook gives. We at AARRRMOR absolutely enjoy constructing the audience model to as much perfection as we can, it’s like cooking your best meal for your favourite guest. We decided to do some market research, understanding the best way…

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List of Top Online Social Media Courses & Certifications

List of Top Online Social Media Courses

Recently, a friend asked for recommendations on social media courses. (Secret: She’s an ex-aarrrmor client) Obviously, we helped 🙂 To start with, we did our internet search and found out all the popular courses. Next, we turned to our trusted /r/socialmedia community on Reddit and collected their reviews. We understood that this list is not complete without reviews or without finding out which level of understanding they are most suitable for. So, we have listed out some of the best…

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Do you think your data is safe online?

Online Privacy is a well disguised illusion An illusion that we continue to get pulled into, in exchange for lucrative convenience. Have you ever seen your favorite brand advertisement while swiping through your instagram stories? Well because you use the brand and they know your ‘preferences’. But the game changes when your very ‘preferences’ are sold to third party agencies or data harvesting giants like Google, Facebook and upcoming Amazon.  Ever wondered why you saw a Sushi ad on your…

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BetaLabs 01 – How to promote an offline event

We believe in the basics, of sharing the unspoken success stories or challenges because it’s often too small in magnitude to talk about.  The challenge we cover today is on the lines of conversions, from a set of impressions to a lead and from a lead to an offline visit.  We are a start-up digital agency and believe in a sharing economy of information and knowledge. We realised thought leadership is a topic that’s not only been trending for a…

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Game of Marketing to Throne’s Fans (*No Spoilers*)

Now that the mass mania of Game of Thrones is over (Click on the link if you want spoilers), it is time to see how much it has effected our lives. There is absolutely no doubt that with the copious loads of marketing and advertising budgets($20 million for the recent season) that were thrown in for the mega-series, you maybe in one of these 3 categories: Watched the series completely Watched the series partially Never watch, never intend to watch and is…

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Ethics of Business: And where to draw the line: Aarrrmor Digital

Ethics of Business

While discussing client’s and projects with my team, I hear a lot of interesting conversations. One of them revolves around who we should work with Our Partnerships: Everyday, a diversity of business and startup owners talk to us. They cater to different problems, industries and have their own unique take on the products and solutions required for their market. This way, we get access to new, exciting and cross-industry learning and insights. And some of these solutions are incredible, and…

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DIY Your Own Thought Leadership Portfolio

Thought Leadership is a phrase you would have heard of! What’s this fuss about and why does it seem like a cult following? Let’s jump straight in. The idea of becoming a thought leader initiated in the world of PR and Communications that would typically be in the form of a quote in a leading publication or an opinion piece. The dependency on a topic or a publication was paramount. That has changed over time with the digital age. Related…

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